While Graphic Design as a discipline has a relatively recent history, graphic design-like activities span the history of humankind: from the caves of Lascaux, to Rome’s Trajan’s Column to the illuminated manuscripts of the Middle Ages, to the dazzling neons of Ginza. Sometimes there is a blurring distinction and over-lapping of advertising art, graphic design and fine art. After all, they share many of the same elements, theories, principles, practices and languages, and sometimes the same client. In advertising art the ultimate objective is the sale of goods and services. In creative or graphic design, the essence is to give order to information, form to ideas, expression and feeling to artifacts that document human experience.
JewlZ defines graphic design as the creative process undertaken in order to convey a specific message or messages to a targeted audience. The JewlZ Creative Design Team is composed of experts covering a variety of artistic and professional disciplines including graphic designers, website programmers, mobile marketing experts, and copy writers. This Visual Communication is used to create and combine words, symbols, and images to convey your company’s idea and message.
Common commercial uses of graphic design include corporate identity, logos, branding, web sites, publications and advertisements. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements. Collaborate and consult with JewlZ today.
